The Brand Safety Summit Series Launches Global Live Virtual Meetings That Continue to Educate and Inform Growing Community
The added virtual offering delivers a new opportunity for leaders of this burgeoning community committed to digital Brand Safety to express their solidarity and continue to drive solutions to brand safety risks.
NEW YORK, NY., March 26, 2020 -- The global Brand Safety Summit Series, produced by The 614 Group, announced today that it will add a virtual dimension to its 2020 lineup of events, with live, in-person activations to follow in Singapore, London, and New York City, in an appropriate time frame later this year when the present health crisis permits. This new addition of Live Virtual Summits will enable the global community of brand safety leaders to continue learning, interacting, and educating from home with an eye toward more in-person events in the future.
“The present pandemic demands that we adapt how we meet -- but it doesn’t diminish why we meet,” said Rob Rasko, CEO of The 614 Group and President of the Brand Safety Series. “This new strategy allows the ever-growing, ever-more global community of digital executives committed to brand safety solutions to come together. I am truly humbled by the support and trust we have been given. It emphasizes the community’s attention to driving awareness and sharing solutions around them, which remain as important as ever, for brands, publishers, tech companies, and consumers.”
Each event in the Brand Safety Series serves as a platform for discussions on the implications of brand safety in local markets that then ladder up to the concerns and solutions of the global community that the Series draws together.
“The safety of our community is a top priority,” said Amanda Forgione, VP, Marketing, The 614 Group. “All of our event partners agreed that it made sense to shift our annual lineup of Brand Safety Series events to a virtual format for the time being. We look forward to working with our partners to bring our community together in this new, virtual format as a way to learn and stay connected.”
“The strength of this global community is most evident in Asia, where the series was to launch its first Live In-Person installment in 2020. The speakers and attendees were so committed to engage and discuss these topics, they embraced the virtual component instantly, agreeing that this move is very much needed now, to keep the momentum of business going.”
Yean Cheong, Singapore-based Executive Advisor APAC to The 614 Group.
“In this challenging business environment, it’s important that we all think in an agile way to continue making progress. So I applaud the decision of The 614 Group to pivot to a virtual conference. Issues of brand safety don’t go away during a pandemic and could potentially accelerate. We can now all connect in a virtual format to solve this ongoing threat to our brands.”
Dan Hughes, Chief Data Officer, APAC, Middle East, and Africa, Publicis Groupe
”People choose certain products and companies over one another because of how well we can keep the promises they set out to achieve – A great brand is a promise kept. At the heart of this is brand safety and suitability of your message in a consistent manner. But in today’s media buying, there isn’t enough education about what brand safety is and we are too generic in what individual brands should do or not do. The APAC Brand Safety Summit is a timely virtual event which brings together some of the smartest marketers, technologists and thinkers to discuss what is needed to keep the promise of your brand safe with specific discussions around different verticals and industries.”
Jennifer Chase, Vice President, Digital Sales & Solutions, Commercial Group, MediaCorp
- Live Virtual Singapore Brand Safety Summit: April 30, 2020 — Click here to register
- Live In-Person Summit: November 11, 2020
- Live Virtual New York Brand Safety Summit: June 2020 (date to be announced)
- Live In-Person New York Brand Safety Summit: November 2, 2020